Become a better marketer
5 minutes at a time…
Start thinking like an investor about your marketing.
Get actionable tactics to manage, optimize, and scale large budgets.
All in a 5-minute weekly read delivered directly to your inbox.
Built for performance marketers, founders, and CMOs.
Featured
Aug 11, 2025
•
5 min read
Putting All Your Eggs in One Basket with Paid Ads?
Why Diversifying Can Save a Million Dollar Brand
Articles
Aug 20, 2025
•
4 min read
5 Ways to Make a $50K+ Monthly Marketing Budget Work Harder for You
No Budget is Too Large for Improvements
Aug 17, 2025
•
2 min read
How to Deal with Never-Ending Changes in Marketing?
By Focusing on the One Thing That Stays the Same
Aug 11, 2025
•
5 min read
Putting All Your Eggs in One Basket with Paid Ads?
Why Diversifying Can Save a Million Dollar Brand
Aug 10, 2025
•
5 min read
The Cost of Slow Decision-Making in High-Budget Ad Accounts
Why waiting to decide can cost a fortune — and how to avoid it
Aug 8, 2025
•
4 min read
The ‘Dry Powder’ Strategy for Paid Media
Why Not Spending Is Sometimes the Smartest Move